Typography - Task 3: Type Design & Communication

Typography - Task 3: Exercises

11/11/2024- 17/12/2024 / Week 8 – Week 13
 Valenz Jycee Primadi / 0373407
Typography /Creative Media/ School of design
Task 3: Type Design & Communication





LECTURES

Back to Task 1 & Task 2


INSTRUCTIONS



TASK 3  – Type Design & Communication

Letter Dissection
I decided to dissect the uppercase and lowercase HOGB letters using the ITC New Baskerville Std typefaces. After I observed using the dissection technique, I could see the asymmetry in each letter. 

Fig 1.1 Letter Dissection (12/11/2024).Jpeg


Research
After that, I did research for inspiration and reference fonts. I haven't found the idea I want, but this research can help me process ideas.


Fig 2.1 Research (15/11/2024).Jpeg

Sketches
For sketches I use 3 pens, namely brush pen, flat pen, point pen. After that, I tried several ways to varyous the writing style that I had researched on several platforms.


Fig 3.1 sketches (16/11/2024).Jpeg

Then after I did the HOGB sketch. I chose several styles and I tried to write with those styles to oledsnchtig,.!#.

Fig 3.2 sketches (17/11/2024).Jpeg


after I finished my sketching. I can decide which typefaces I want to be digitalized. I decided to digitize the sketch written with a flat tip pen. I like typefaces that use flat tip pens because I like those with medieval historical backgrounds.

Digitization

Fig 4.1 Digitazation (18/11/2024).Jpeg

When I started digitization, I initially made the letter the same as I sketched. But after getting feedback from Ms. V there are a few things I changed. Initially Ms. V said that some letters are not the same flow as others, such as "g" and "e".

Fig 4.2 Digitazation (25/11/2024).Jpeg

After that, I corrected it and changed it again so that all the letters matched the typeface letters I had made. During the feedback Ms.V said that I can make other letters besides oledsnchtig. So I made the letters abumpwj.

Final outcome of my typefaces:

Fig 4.3 Digitazation oledsnchtig,.!#(24/11/2024).Jpeg
Fig 4.4 Digitazation abumpwj (24/11/2024).Jpeg

Fontlab
After completing the digitization of the typefaces in Illustrator, I started the process of exporting them to fontlab.

After setting the font dimensions and family dimensions, I just copy and paste it into Fontlab. I also set the lettering in fontlab. After that, I made kerning improvements in the metrics tabs.


Fig 5.1 Fontlab (8/12/2024).Jpeg

After taking another look at my typefaces design in FontLab, there were several letters that didn't look right, so I fix it again in Illustrator and pasted it into FontLab again. Once I was happy with the results, I started to check the kerning using the methods thats provided in teams.

Fig 5.2 Left & Right Table Bearing (8/12/2024).Jpeg

Poster 
after doing fontlab and installing my font called Vyn RCT. I started doing poster in illustator, with black color background. first im doing a bit of research for the composition.


Fig 6.1 Research for Poster (10/12/2024).Jpeg

After researching, I tried to find a suitable composition for the poster phrase. Because my poster phrase contains the word "guide," I tried a composition that directed the writing like "pathway".

Fig 6.2 Composition  Poster (10/12/2024).Jpeg


Final Type Design & Communication 


Fig 7.1 Final fontlab Screen Grab (12/12/2024).screen grab


Fig 7.2 Final Font Design "Vyn RCT"  (12/12/2024).Jpeg


Fig 7.3 Final Font Design "Vyn RCT" PDF  (12/12/2024).pdf


Fig 7.4 Final Poster (17/12/2024).Jpeg

Fig 7.5 Final Poster PDF  (17/12/2024).pdf




FEEDBACK


Week 12
General Feedback: This week we did digitization in Fontlab, so we copied and pasted the final digitization in Illustrator into Fontlab. When pasting into FontLab, I started tidying up the typefaces I had made again. I also did kerning so that when I use the font, it isn't messy and can be readable. After fontlab digitization, we export and process the poster.

Specific Feedback: need to finalize my illustrator to the font lab. The poster is good, but there are some grammar mistakes. Try to create new letters to use on the poster. explore what's new.
Week 11
General Feedback: After the previous improvements, I was able to come up with new typefaces. I made several improvements to make my letters more symmetrical and neat. I also use shapes to provide spacing for each letter and to determine how big and small the letters are.
Specific Feedback: The g needs to be fixed, and c needs to be organized. Some words need to be corrected. Also try to make them match with other letters; try to take the form of O as a reference so that it can be used as a benchmark for making the words match.
Week 10
General Feedback: This week we digitized our font. I did the digitization in Illustrator. After digitalizing, I neatened all the letters using selection tools and also pen tools. From the digitalization process, there are several letters that I like, namely o and s. As for the others, I really like them. So I have to improve again.
 
Specific Feedback: I need to change some of the typefaces designs and try to make the simple one. It's okay, but it's not the best. Try using shapes and pen tools to help improve it.

Week 9
General Feedback: This week we were doing the improvement of HOGB on graph paper. We started doing HOGB sketches using the suggestions given. I've done a lot of sketching to find typefaces that can be digitized. We also carried out HOGB dissection in Illustrator to understand the font characteristics of the 10 fonts given from previous tasks.
Specific Feedback: All of my handwriting is good. I just need a little improvement for some of the letters I have made. Like, there are some letters that I don't like, but there are also some that I like because they are unique and neat.

Week 8 (Independent Learning Week)
General Feedback: At Independent Learning Week I try doing the graph paper HOGB.I use flat-tip pens, brush pens, and round-tip pens. I like the design that uses flat-tip pens and brush pens because I think it adds historical elements of Asia and Europe. I also tried other typeface styles.
 
Specific Feedback: It looks okay and neat, but try a little more. So it looks like a new and even more unique style. Try doing it on a flat table and with your hands on the table so you can control the pen better.


REFLECTION
Experiences
Over the past few weeks, my experience with this assignment has been very interesting and challenging; in this lesson, I learned a lot about type design. What's interesting in this assignment is that we can create our own typefaces; at first I thought it would be easy, but looking at the many references, it turns out that many typefaces have been made, so it made it difficult for me to create new typefaces. When I started the sketching process, I had difficulty finding ideas or writing them neatly because I was not yet familiar with the pen I was using. But because of this learning, I can find out the various typefaces that have been created. Overall, I like the experiments and designs that I have created.

Observations
When doing this task I made observations of the typefaces that had been created, I saw the characteristics of the typefaces and also their uniqueness. I also observe the typefaces that my friends have created. In my opinion, the characteristics of each typeface that has been created are very unique and also expressive, so it helps me to get new inspirations.

Findings
Overall, this assignment taught us many things, we were able to learn about typefaces. We also learned how to use pen media correctly so we could create new typefaces from scratch. This helps me to recognize the characteristics of the typefaces I have created. We also learn about the Fontlab application which can help us turn our work into usable fonts.



FURTHER READING


Fig 8.1 Design Elements Typography Fundamentals  (2012)

For further reading books, I use the book Design Elements Typography Fundamental by Kristin Cullen.

Fig 8.2 TypeFaces Fundamental  (P.P 74)

  • Typeface design is about legibility, proportion, and precision. Realiable typefaces maintain cosistent style posture, weight, and widght. Optical styles, like in Minion, maintain a contrast, propotion, and weight for specific point sizes. 

Fig 8.3 Typefaces In Combination (P.P 76)

  • Typefaces by some designer, like Sentinel and Whitney, often share a similiar style, making them easier to pair. PAiring serif with sans serif works well, focusing on contrast in propotion, x-height, and stroke. Use multiple typefaces to differentiate text types. Match sizes optically, not by point size, for balanced combinations. Thoughtful pairing enchaces legibility and clarity.

Fig 8.4 Typographic Symbols  (P.P 116)
  • The text highlights the correct use of typographic symbols, such as curved apostrophes, quotation marks, and prime marks. It advises reducing bullet size for balance, using midpoints as alternatives, and only using one space between sentences.

Fig 8.5 Typographic Adjustment  (P.P 117)

  • The topic discusses an typographic adjustments to enhance readability and text flow. In order to avoid awkward gaps, it addresses hyphenation control, character spacing adjustment (kerning/tracking), filling in gaps its called (rivers), and short lines at the start or finish of paragraphs (orphans and widows).









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