Advanced Typography/Final Compilation & Reflection

 Typography - Final Compilation & Reflection

 22/04/2025 - 15/07/2025 ( Week 1 – Week 13)
 Valenz Jycee Primadi / 0373407
Typography /Creative Media/ School of design
Typography Final Complication & Reflection

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TABLE OF CONTENTS

•  Instructions

Task 1: Exercises

Task 2 : Task 2 : Key Artwork & Collateral

Task 3 : Task 3 : Type Exploration & Application

• Reflection

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INSTRUCTION

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SUBMISSIONS

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Task 1: Exercises 1 - Typographic System

 22/04/2025 - 13/05/2025 (Week 1 – Week 4)

Fig 1.1 Axial System Final Outcome, Week 2 

Fig 1.2 Radial System Final Outcome, Week 2 

Fig 1.3 Dilatational System Final Outcome, Week 2 

Fig 1.4 Random System Final Outcome, Week 2 

Fig 1.5 Grid System Final Outcome, Week 2 

Fig 1.6 Modular System Final Outcome, Week 2 

Fig 1.7 Transational System Final Outcome, Week 2 

Fig 1.8 Bilateral System Final Outcome, Week 2 

Fig 1.9 Final Complilation 8 Typographic System, Week 2 

Fig 1.10 Final Outcome 8 Typographic System PDF, Week 2 

Fig 1.11 Final Outcome 8 Typographic System Without Grids PDF, Week 2 

Task 1: Exercises 2 - Type & Play

Fig 2.1 Extraction Week 3 

Fig 2.2 Final Extraction Week 3 (05/05/2025).Jpeg

Fig 2.3 Final Progress Week 3 

Fig 2.4 Final Refined Letter "A" Week 3

Fig 3.5 Final Refined Letter "L" Week 3

Fig 2.6 Final Refined Letter "G" Week 3 

Fig 2.7 Final Refined Letter "E" Week 3 

Fig 2.8 Final Refined Letter "X" Week 3 

Fig 2.9 Reference (Top), Before (Middle), After (Bottom) Week 3 

Fig 2.10 Final Outcome Poster Week 3 

 

Fig 2.11 Final PDF Letters Week 3 

Fig 2.12 Final Outcome Poster PDF Week 3 

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TASK 2(A)  –  Key Artwork 

13/05/2025 - 10/06/2025 (Week 4 – Week 8)

Fig 3.1 Black wordmark on white background, Week 6 

Fig 3.2 White wordmark on black background, Week 6 

Fig 3.3 Chosen Color Palette, Week 6 

Fig 3.4 Actual colour on ligthest shade, Week 6 

Fig 3.5 Ligthest colour on darkest shade, Week 6 

Fig 3.6 Actual colour Key Artwork, Week 6 

Fig 3.7 Task 2A PDF Compilation, Week 6

TASK 2(B)  –  Collateral 

Fig 3.8 Mock Up Hair Clip Collateral #1, Week 8 

Fig 3.9 Mock Up Water Bottle Collateral #2, Week 8 

Fig 3.10 Mock Up Tote Bag Collateral #3, Week 8 

Fig 3.11 Key Artwork Animation, Week 8 

Fig 3.12 Instagram Feed Design Layout, Week 8 

Instagram link: https://www.instagram.com/mikan._monogram/

Fig 3.13 Screenshot of Instagram page, Week 8 

Fig 3.14 Task 2B PDF Compilation, Week 8 

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TASK 3  – Type Exploration & Application

10/06/2025 - 14/07/2025 (Week 8 – Week 13)

Click Here To Download Font Kertajasa

Fig 4.1 Kertajasa Font, Week 13 

Fig 4.2 Kertajasa Font,Week 13 (14/07/2025).Jpeg

Fig 4.3 Kertajasa Screen Grab FontLab,Week 13 

Fig 4.4 Uppercase Kertajasa FontLab, Week 13 

Fig 4.5 Lowercase Kertajasa FontLab, Week 13 

Fig 4.6 Numerals Kertajasa FontLab, Week 13 

Fig 4.7 Puncuation Kertajasa FontLab, Week 13 

Fig 4.8 Font Presentation 1, Week 13 

Fig 4.9 Font Presentation 2, Week 13 

Fig 4.10 Font Presentation 3, Week 13 

Fig 4.11 Font Presentation 4, Week 13

Fig 4.12 Font Presentation 5, Week 13 

Fig 4.13 Font Presentation Final PDF, Week 13 

Fig 4.14 Mock Up Coffee Packaging, Week 13 

Fig 4.15 Mock Up Banner Cafe, Week 13

Fig 4.16 Mock Up Final PDF, Week 13 

Fig 4.17 Clock Design Honor, Week 13 

Fig 4.18 Personalized Signature Design Honor, Week 13 

Fig 4.19 Overall Design Honor, Week 13 

Fig 4.20 Animation Design Honor, Week 13 

Fig 7.21 Font Application Honor PDF, Week 13 

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REFLECTION

Experience

This semester in Advanced Typography was a journey filled with both excitement and difficulty. From the early exercises to the final project, I experienced constant learning and unlearning. The initial tasks helped me revisit typographic basics—spacing, formatting, and layout—but through a more refined and thoughtful lens. I particularly enjoyed the creative exercises, like building fonts from personal objects or experimenting with shapes. These allowed me to express myself more freely and connect emotionally with the work.

However, it wasn’t always smooth. I often struggled to understand complex typographic systems and apply formatting correctly. Some exercises felt overwhelming, especially when there were too many ideas floating around in my head. Narrowing down those ideas and translating them into clear outcomes became a recurring challenge.

The final project became a turning point. Although I had created a font once before, this was my first time building a typeface rooted in cultural context. Using Aksara Kawi as a foundation pushed me to be more intentional with every detail. It wasn’t just about how the letters looked—it was about what they represented. I spent a lot of time sketching, testing forms, and figuring out how to honor the script while creating something usable for today. Overall, this course taught me to trust the design process, even when it’s frustrating. It helped me reflect on how I work as a designer and how typography can carry not just form, but meaning.

 

Observation

During my Advanced Typography course, I extensively observed various historical references and the creative processes of my classmates. While researching the Kawi script, I began to understand that letterforms are not merely visual elements, but also imbued with cultural, historical, and identity values. Observing ancient inscriptions and carvings gave me a new understanding that every curve or line in a letter can convey deep meaning and story.

Beyond visual research, I also learned a lot by observing how my classmates worked on their projects. I noticed how they initiated ideas, structured presentations, and encountered technical challenges. Everyone had a different process and approach, and from there, I saw how diverse ways of thinking could be in response to the same brief. I also observed various typographic systems and branding design examples to understand how letterforms could be used in different contexts. Through these observations, I became more sensitive to structure, hierarchy, and visual communication in typography. This broadened my perspective on letter design and enriched my thinking process as a designer.

 

Findings

Of all the processes throughout this semester, the thing I realized most is that typography is much deeper than just visually appealing shapes. I learned that every letterform carries a message, and the designer's job is to ensure that message is clear, relevant, and culturally responsible. Creating a typeface isn't just about drawing letters; it's about understanding the context, conducting research, and making conscious design decisions. When I chose the Kawi script as the basis for my typeface, I realized the importance of carefully responding to cultural heritage, not just adopting aesthetics, but understanding the values and identities inherent within it.

Coming from a fine arts background, I'm used to thinking expressively and aesthetically. However, this course helped me shift my perspective from purely visual expression to communicative and functional design. I learned to balance expression and readability, and to remove elements that didn't support the design's function. I also became more accustomed to using various digital tools to support my ideas, such as Illustrator, InDesign, and After Effects. But more than just technical, what I discovered was an understanding that letter design can be a medium that connects the past and the present—a form of cultural preservation that can live in a modern context.